Jember, 18 July 2026 - PT Rafandra Eternal Nusantara once again demonstrated its commitment to promoting sustainable living by participating in an Expo and Fun Walk organized in collaboration with the Indonesian Pediatric Society (IDAI) East Java Chapter - Region VI at Taman Botani Sukorambi, Jember. The event provided an excellent opportunity to introduce eco-friendly products while encouraging the community to embrace a healthier and more sustainable lifestyle.
During the exhibition, PT Rafandra Eternal Nusantara showcased a wide range of environmentally friendly products made from natural materials, including its signature natural loofah, eco-friendly bath accessories, and other sustainable household products designed to reduce reliance on single-use plastics. Hundreds of participants attending the Fun Walk and accompanying activities visited the company's booth to explore the products and learn more about their environmental benefits.
Among all the products on display, the Loofah Back Brush emerged as the most popular attraction. Visitors were particularly impressed by its practical design, natural exfoliating properties, and ability to clean hard-to-reach areas of the body. Many participants expressed interest in using the product as a healthier and more sustainable alternative to conventional synthetic bath brushes.
The company's signature natural loofah products also received enthusiastic responses from visitors. Many were fascinated to learn how loofah, derived from the mature sponge gourd plant, can be transformed into high-quality personal care products that are durable, biodegradable, and safe for everyday use.
Throughout the event, the PT Rafandra Eternal Nusantara team actively engaged with visitors by explaining the environmental and health benefits of choosing natural products. The interactive discussions allowed participants to better understand how small changes in daily habits—such as replacing plastic-based bath accessories with natural alternatives—can make a meaningful contribution to environmental sustainability.
The company's participation in this event reflects its ongoing commitment to expanding public awareness of sustainable products while introducing Indonesian eco-friendly innovations to a wider audience. By collaborating with professional organizations such as IDAI, PT Rafandra Eternal Nusantara aims to inspire more people to adopt environmentally responsible lifestyles without compromising quality or comfort.
Looking ahead, PT Rafandra Eternal Nusantara will continue participating in exhibitions, business forums, educational events, and community activities across Indonesia and abroad to promote sustainable Indonesian products and strengthen its presence in the global green marketplace.
“The overwhelming interest in our Loofah Back Brush shows that more people are looking for natural, high-quality, and environmentally friendly personal care products. This encourages us to continue developing innovative sustainable solutions that benefit both people and the planet.” – PT Rafandra Eternal Nusantara
